ABOUT
ABOUT
My practice lives at the intersection of analytical structure and emotional resonance, translating complex business problems into clear, thoughtful visual systems. Drawing from my global journey, I operate in the space between making things look beautiful and making them work—building design systems that are sincere, culturally relevant, and built to last.
My practice lives at the intersection of analytical structure and emotional resonance, translating complex business problems into clear, thoughtful visual systems. Drawing from my global journey, I operate in the space between making things look beautiful and making them work—building design systems that are sincere, culturally relevant, and built to last.
ishitagoyal300@gmail.com
BASED IN
BASED IN
Milan, Italy
Milan, Italy
RAISED IN
RAISED IN
Jaipur, India
Jaipur, India
READING
READING
The Brand Gap, Marty Neumeier
Invisible Cities, Italo Calvino
The Great Good Place, Ray Oldenburg (exploring the concept of "third places" in urban environments)
Essays on behavioral economics and how friction changes consumer habits.
The Brand Gap, Marty Neumeier
Invisible Cities, Italo Calvino
The Great Good Place, Ray Oldenburg (exploring the concept of "third places" in urban environments)
Essays on behavioral economics and how friction changes consumer habits.
EXPLORING
EXPLORING
A financial friction interface that flashes a highly disappointed photo of my parents right before I double-click Apple Pay, just to ask, "Do you really need this?"
A speculative packaging system for FMCG products that visually decays or changes color as it nears its expiration date.
An anti-doomscrolling feature that slowly blurs your screen the longer you stay on a single app without meaningful interaction.
Designing a digital archive that maps out the emotional journey of moving to a new city, told entirely through grocery receipts and transit tickets.
A financial friction interface that flashes a highly disappointed photo of my parents right before I double-click Apple Pay, just to ask, "Do you really need this?"
A speculative packaging system for FMCG products that visually decays or changes color as it nears its expiration date.
An anti-doomscrolling feature that slowly blurs your screen the longer you stay on a single app without meaningful interaction.
Designing a digital archive that maps out the emotional journey of moving to a new city, told entirely through grocery receipts and transit tickets.
LISTENING
LISTENING
Westcoast Collective, Dominic Fike
Brooklyn Bound, Tarun Balani
Bruise, BETWEEN FRIENDS
The Adults Are Talking, The Strokes
Frida Kahlo, Still Woozy
Red Wine Supernova
Chappell Roan Zzz, EDEN
Westcoast Collective, Dominic Fike
Brooklyn Bound, Tarun Balani
Bruise, BETWEEN FRIENDS
The Adults Are Talking, The Strokes
Frida Kahlo, Still Woozy
Red Wine Supernova
Chappell Roan Zzz, EDEN